Korean Exhibition Industry News Roundup - April 8, 2025
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Industrial and consumer goods exhibitions are gaining momentum across the country.
The 2025 Daegu International Optical Show saw participation from 159 companies across 33 countries, expanding its global network, while the Seoul Mobility Show drew attention with interactive experiences and the debut of OB Beer’s “Cass 0.0.”
South Jeolla Province achieved export results worth 50 billion KRW through its participation in CES, and North Jeolla Province is currently recruiting companies for next year’s event.
The Korea Photonics Technology Institute signed export contracts worth 4.4 billion KRW at OFC 2025 in the U.S., and in April, Automotive World Korea and the Electronics Manufacturing Korea exhibition will be jointly held at COEX in Seoul.
KOTRA is boosting export expansion by operating a Korean Pavilion at a Greater China consumer goods exhibition, and the Goyang International Flower Expo is strengthening pre-event promotions by creating a “Panda Garden” at Incheon International Airport.
“2025 Daegu International Optical Show” Concludes Successfully, Expands Global Network
Link: https://www.startuptoday.co.kr/news/articleView.html?idxno=431440
Hosted by Daegu City and organized by the Korea Optical Industry Agency, the exhibition showcased the latest trends in the global optical industry with participation from 159 companies across 33 countries.
During the exhibition period, approximately 11,429 visitors attended, experiencing a variety of products and technologies.
2025 Seoul Mobility Show, Dubbed the 'Best Spring Outing Spot'
Link: https://www.siminsori.com/news/articleView.html?idxno=287814
The 2025 Seoul Mobility Show captivated visitors with hands-on test drives of new cars and autonomous vehicles. The X-ROAD themed pavilion showcased a variety of vehicles including tuned cars, racing cars, and camper vans.
The event also featured unique mobility-themed experiences such as VR/XR activities, fashion shows, and a design festival. Additionally, an online exhibition commemorating the 30th anniversary of the Seoul Mobility Show was launched, allowing visitors to explore its history in a virtual space.
Jeonnam Companies Achieve 50 Billion KRW in Export Deals Through CES Participation
Link: https://www.siminilbo.co.kr/news/newsview.php?ncode=1160289163919164
Over the past two years, Jeollanam-do Province supported the participation of 22 companies at CES, resulting in export contracts worth 50 billion KRW and progress into the commercialization phase.
Why OB Beer Debuted Non-Alcoholic 'Cass 0.0' at the Seoul Mobility Show
Link: https://www.nbnews.kr/news/articleView.html?idxno=107507
At the 2025 Seoul Mobility Show, OB Beer operated a brand experience booth featuring its non-alcoholic beverage, 'Cass 0.0'. The company aimed to introduce new consumption touchpoints for non-alcoholic drinks in everyday life, appealing to a wider range of consumers seeking refreshing, alcohol-free options.
Korea Optical Convergence Industry Association Targets Americas Market at OFC 2025 in the U.S.
Link: https://kr.aving.net/news/articleView.html?idxno=1798883
The Korea Optical Convergence Industry Association (KOIA), with strong support from Gwangju Metropolitan City, participated in the OFC 2025, a major U.S.-based optical communication exhibition, held from April 1 to 3. By organizing a joint pavilion with domestic companies in the optical communication sector, KOIA achieved export contracts totaling $3 million (approximately KRW 4.4 billion), marking a significant step in expanding into the North American market.
‘Automotive World Korea + Korea Electronics Manufacturing Industry Fair’ to Be Held April 16–18 at COEX
Link: https://www.thelec.kr/news/articleView.html?idxno=34541
Automotive World Korea and the Korea Electronics Manufacturing Industry Fair (EMK + NEPCON Korea) will be held from April 16 to 18 at COEX in Gangnam, Seoul. The exhibition is hosted by Reed K. Fairs, K. Fairs, and the Smart Manufacturing Innovation Association, with support from the Ministry of Trade, Industry and Energy and the Ministry of SMEs and Startups.
KOTRA Ramps Up Export Efforts in Greater China by Operating Korea Pavilion at Consumer Goods Exhibitions
Link: https://www.g-enews.com/ko-kr/news/article/news_all/202504081137295679a9fc143920_1/article.html
On April 8, the Korea Trade-Investment Promotion Agency (KOTRA) announced that it will operate Korea Pavilions at seven major consumer goods exhibitions held in Greater China during the first half of the year. The initiative aims to expand exports and support Korean businesses entering the regional market.
Link: https://www.etnews.com/20250408000151
Delta ES will participate in the “2025 Korea Electronics Manufacturing Industry Fair,” held from April 16 (Wednesday) to April 18 (Friday) at COEX. At the event, the company plans to showcase its latest technologies and innovative solutions for the electronics and automotive sectors.
Goyang International Flower Foundation Unveils 'Golden Panda Garden' at Incheon International Airport
Link: https://www.kmaeil.com/news/articleView.html?idxno=500372
The Goyang International Flower Foundation has created a themed installation titled the "Golden Panda Garden" at Incheon International Airport. This preview sculpture serves as an early showcase for the upcoming Goyang International Flower Exhibition, aiming to build public anticipation.
2025 Goyang International Flower Exhibition Holds On-site Briefing with Exhibition Design Firms
Link: https://www.enewstoday.co.kr/news/articleView.html?idxno=2261084
Organizers of the 2025 Goyang International Flower Exhibition conducted an on-site briefing session with companies involved in exhibition space design. The session included detailed sharing of garden layout plans for each exhibition sector, along with safety training for participants.
Haeundae-gu Promotes City Charm at 'Naenara Travel Fair'
Link: https://sports.donga.com/region/article/all/20250408/131367544/1
On April 8, Haeundae District of Busan (headed by Mayor Kim Seong-su) announced its participation in Korea's largest travel expo, the 2025 Naenara Travel Fair. Through the event, the district actively promoted Haeundae as a must-visit destination, highlighting its tourism appeal to a nationwide audience.
77th Franchise Startup Expo to Be Held at SETEC
Link: https://www.shinailbo.co.kr/news/articleView.html?idxno=2033597
The 77th Franchise Startup Expo will take place from April 17 (Thursday) to April 19 (Saturday), 2025, at the Seoul Trade Exhibition & Convention (SETEC) near Hangnyeoul Station. Hosted by World Exhibition Co., Ltd., the event will feature participation from over 150 domestic franchise and startup-related companies.
Jeonbuk Province Recruiting Companies to Join CES 2026
Link: https://news.kbs.co.kr/news/pc/view/view.do?ncd=8221367&ref=A
Jeonbuk Province is currently recruiting companies to participate in CES 2026, the world’s largest electronics trade show held in Las Vegas, USA. Selected companies will receive support for exhibition fees, airfare, accommodation, and interpretation costs.
Suwon City to Hold 2025 Job Fair at Suwon Convention Center
Link: http://www.cfnews.kr/coding/news.aspx/1/1/96245
Suwon City will host the 2025 Suwon Job Fair on April 9 from 2 PM to 5 PM at Suwon Convention Center. Around 50 companies are expected to participate, with a goal of hiring 300 people through on-site one-on-one interviews. The event is open to any Suwon resident seeking employment.
Samyang Foods Debuts New Products at 2025 Ramen Expo
Link: https://www.mediapen.com/news/view/1004817
Samyang Foods successfully concluded its participation as the main booth operator at the 2025 Korea Ramen Expo, held from April 4 to 6 at COEX Magok. The company unveiled three new products—Buldak, MaepTaeng, and TaengGeul—for the first time in Korea.
[Conclusion]
Exhibitions held across the country are energizing both the industrial and consumer goods sectors. These events are visibly driving global expansion and export achievements, while companies are effectively promoting their technologies and brands. This trend is contributing to a significant boost in the overall competitiveness of Korea's industries.