Korean Exhibition Industry News Roundup - April 9, 2025
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Exhibitions and trade fairs are being actively held across the country, invigorating various industries. The ‘Overseas Study and Immigration Expo’ is scheduled to take place at BEXCO in Busan, while the MATLAB Expo and Seoul Mobility Show have successfully concluded. Upcoming fairs in sectors such as living, franchise, and gaming are also drawing attention, with companies like Kyungdong Navien and the Korea Research Institute of Chemical Technology showcasing their technologies. In addition, new policies in the MICE industry and preparations for the opening of new exhibition venues are gaining interest.
Korea Exhibition Co., to Host 'Overseas Study & Immigration Expo' at BEXCO in Busan (April 18–19)
Link: https://www.joseilbo.com/news/htmls/2025/04/20250409540651.html
Korea Exhibition Co., Ltd. announced it will host the 2025 Overseas Study Expo and Immigration Investment Expo at BEXCO Exhibition Center II in Busan from April 18 to 19.
MATLAB Expo 2025 Korea Successfully Held, Showcasing Software-Defined System Innovation
Link: https://www.ikld.kr/news/articleView.html?idxno=311186
MathWorks announced the successful hosting of ‘MATLAB EXPO 2025 Korea’ on April 8 at COEX Grand Ballroom and ASEM Ballroom, highlighting innovations in software-defined systems.
HD Hyundai Vice Chairman Visits Seoul Mobility Show, Emphasizes 'Site Transformation'
Link: https://www.4th.kr/news/articleView.html?idxno=2082751
HD Hyundai Vice Chairman Chung Ki-sun visited the 2025 Seoul Mobility Show at KINTEX on April 8, touring the company’s booth and main exhibition zones.
Seoul Mobility Show’s 'X-ROAD Theme Pavilion' Gains Popularity with Unique Experiences
Link: https://www.viva100.com/article/20250409500343
The 2025 Seoul Mobility Show, the largest mobility exhibition in Korea, is attracting visitors with its X-ROAD theme pavilion, offering immersive and entertaining experiences.
Daebong LS Targets European Market with Eco-Friendly Materials at ‘in-cosmetics Global’
Link: https://www.medipana.com/article/view.php?news_idx=339933&sch_cate=D
Daebong LS is accelerating its expansion into the European market with high-performance, eco-friendly cosmetic ingredients based on upcycling, showcased at in-cosmetics Global.
Premium Living Exhibition ‘The Maison 2025’ to Be Held May 8 at COEX
Link: https://www.apparelnews.co.kr/news/news_view/?idx=216740
‘The Maison 2025’, a premium home and living fair, will take place at COEX in Samseong-dong, Seoul, starting May 8.
Yukhoe Bareun Salmon to Join ‘2025 IFS Franchise Startup & Industry Expo’
Link: https://magazine.hankyung.com/business/article/202504087166b
The popular Korean franchise brand Yukhoe Bareun Salmon will participate in the 58th IFS Franchise Startup & Industry Expo from April 10 to 12 at COEX, Seoul.
BIC 2025 (Busan Indie Connect Festival) Opens Submissions
Link:
https://www.g-enews.com/ko-kr/news/article/news_all/202504090901497416c5fa75ef86_1/article.html
he Busan Indie Connect Festival 2025, supported by the Busan Metropolitan Government and organized by the Busan Information Industry Promotion Agency, began accepting submissions for exhibition titles on April 9.
Kyungdong Navien Showcases HVAC Products at Korea Mechanical Equipment Exhibition
Link: https://www.ezyeconomy.com/news/articleView.html?idxno=211204
Kyungdong Navien participated in the Korea Mechanical Equipment Exhibition, unveiling its air quality management solutions that integrate ventilation purifiers and kitchen appliances. The company also presented various products, including heat pumps and water heaters, to target the global HVAC market.
BIC 2025 Indie Game Exhibition Now Accepting Submissions
Link: https://www.sisaweek.com/news/articleView.html?idxno=224130
The Busan Indie Connect Festival (BIC) 2025, jointly hosted by Busan Metropolitan City, the Busan IT Industry Promotion Agency, and the BIC Organizing Committee, has officially opened for exhibitor submissions as of April 9. The event is expected to serve as a launchpad for indie games seeking entry into the global market.
Link: https://www.etnews.com/20250409000127
The Korea Research Institute of Chemical Technology (KRICT) will participate in the 2025 Korea Electronics Manufacturing Industry Fair held from April 16 to 18 at COEX. The institute will operate a consultation booth through the Materials, Parts, and Equipment Convergence Innovation Support Group, offering expert technical advice and industry guidance.
Balanced Regional Growth Through MICE… Expansion of ‘International Conference Zones’ into Small and Medium Cities
Link:
https://www.edaily.co.kr/News/Read?newsId=01498966642134480&mediaCodeNo=257&OutLnkChk=Y
Ulsan, Gunsan, Yeosu, and Wonju have been designated as preliminary zones for Korea's international conference district expansion project. With 11 regions now included, the government plans to invest KRW 5 billion to strengthen local capacities for attracting and hosting international conferences. Inter-city collaboration is also being promoted to enhance MICE competitiveness across large and small cities.
Indoor Positioning Technology Enables Booth-Specific Visitor Tracking and Tiered Pricing at Exhibitions
Link:
https://www.edaily.co.kr/News/Read?newsId=01951606642134480&mediaCodeNo=257&OutLnkChk=Y
A company called Papaya, which owns patents for indoor positioning technology, is enabling exhibition visitors to locate booths via mobile apps. This technology allows for real-time visitor movement analysis, supports booth pricing based on location traffic, and enhances marketing strategies by providing behavioral data on attendees.
“Meet the World of Beer” — Korea Beer Expo Opens on April 10 + More [MICE]
Link:
https://www.edaily.co.kr/News/Read?newsId=01502246642134480&mediaCodeNo=257&OutLnkChk=Y
The Korea Beer Expo will be held from April 10 to 12 at COEX. Other MICE updates include the recruitment of trainees for the MICE Digital Expert Program, Songdo Convensia receiving EarthCheck Gold certification, and donations from BEXCO and Jeju Tourism Organization for wildfire recovery efforts.
Cheongju OSCO Set to Open in September, Already Receiving Strong Event Reservations
Link: https://www.viva100.com/article/20250409500311
Cheongju OSCO, a new MICE venue, is scheduled to open in September with pilot operations beginning in June. The venue has already secured 45 events, including Comic World 321, positioning itself as an emerging hub in Korea's exhibition and convention industry.
[Conclusion]
As Korea's MICE industry continues to thrive, major exhibitions such as the Study Abroad & Immigration Fair in Busan, the Seoul Mobility Show, and MATLAB Expo are drawing attention. Additionally, exhibitions in areas such as eco-friendly cosmetics, franchising, living, and gaming are actively taking place, alongside ongoing advancements in technology-focused exhibitions and regional MICE infrastructure development.