News Letter

'2021 Korea Beauty & Cosmetics Show' The latest trend in the beauty industry

The 2021 Korea Beauty & Cosmetics Show opened at Songdo Convensia in Incheon on the 9th. This exhibition is an exhibition specializing in the beauty industry hosted by the Incheon Tourism Organization and sponsored by the Incheon Metropolitan Government, and was held for three days until December 11.

More than 90 140 booths of beauty companies, including Eoul, Lulu Lab, and Celliton, participated in the K-beauton (photo), which marks its sixth anniversary this year, introducing various beauty products and technologies such as cosmetics, makeup, and skin and body care.

The exhibition consists of items covering the domestic beauty industry, including cosmetics, makeup, home care beauty, nails, raw materials, packaging, skin and body care, interior accessories, medical beauty and medical services, and hair and scalp care.  In the Incheon area, about 90 beauty companies, including joint beauty brands, participated and introduced technologies and products that reflected the latest beauty trends to visitors.

In addition, at the business consultation hall in the exhibition hall, various professional business consultations such as 1:1 online export consultations inviting about 35 overseas buyers and Chinese market marketing and certification planning consultations were held to strengthen the competency of participating companies and develop new markets.

In the seminar hall, a briefing session for entering global distribution platforms such as Amazon and effective seminars related to cosmetics certification and export strategy were prepared, which became a place for industry officials to share knowledge.

In addition, professional business counseling sessions such as one-on-one online export counseling sessions for overseas buyers, MD counseling sessions for large retailers, and investment counseling sessions invited by financial institutions, as well as specialized seminars and policy briefings.

Through this exhibition, we will actively support domestic beauty companies to pioneer markets and strengthen their capabilities to contribute not only to Incheon's beauty industry but also to securing global competitiveness of K-beauty.