News Letter

InterCham Korea showed the future of K-beauty

Intercham Korea, which will revitalize the cosmetics market, which has been stagnant due to COVID-19, ended successfully after being held at COEX A Mall for three days from September 15 to 17. Various programs were held from overseas buyer matching programs to various seminars.

Intercham Korea 2021, co-hosted by the world's largest exhibition group Reed Exhibition Group, ended successfully. It was an event that energized the cosmetics market, which was stagnant due to COVID-19, like a ray of welcome rain.

In this event, various companies participated in exhibitions as well as seminars. In particular, the Global Standards Certification Institute held a seminar about K-Beauty's power system entering the US and Chinese markets. In addition to this, 'China Inspection Certification Group Korea Company' also held a seminar on the content that K-Beauty is now targeting the Chinese and European markets at the same time.

It was a meaningful exhibition where various seminars were held on not only strategic systems for the U.S. and Chinese markets, but also marketing such as trends in the Chinese and Southeast Asian beauty market and explanations of new 2021 technology materials.

Beauty Lounge was operated separately at this exhibition, where major product awards were held to lead the 2022 trend, and spaces were operated to introduce and display award-winning trend products.

In particular, at this exhibition, an online and offline program was conducted to support participating companies who are having difficulties in overseas marketing. It was a time to resolve questions about overseas market entry or market status through non-face-to-face video and 1:1 consultations. In particular, in the online video conference, over 500 consultations were conducted with overseas buyers from 40 countries.

展现K-Beauty未来的国际真韩国

为因COVID-19而停滞不前的化妆品市场注入活力的Intergam Korea，于9月15日至17日在COEX A Mall举行为期3天的活动后圆满结束。 从海外买家对接节目到各种研讨会，各种活动层出不穷。

与世界最大展览集团Reed Exhibition Group共同举办的"Intercham Korea 2021"圆满结束。 该活动为因COVID-19而陷入停滞的化妆品市场注入了一股甘霖般的活力。

此次活动不仅包括各种企业参加展示会，还进行了研讨会，特别是（株）全球标准认证院对K-Beauty进军美国、中国市场的电力系统进行了研讨会，不仅如此，"（株）中国检验认证集团韩国公司"还进行了"K-Beauty现在是同时攻占中国、欧洲市场的时候了"的研讨会，在此次展示会中，可以提前看到走向世界的K-Beauty。

不仅是对美国中国市场的战略系统，中国&东南亚美容市场趋势和2021新技术原料的说明等营销，还有对自身技术力的讨论和未来趋势的多种多样的Semini。

本次展示会单独运营了Beauty Lounge，这里进行了引领2022潮流的主要产品大奖，并设有介绍获奖流行产品及陈列空间。

特别是在此次展示会中，为了支援海外营销陷入困境的参展企业，进行了线上项目，通过企业非面对面视频咨询和1:1咨询等，解决了进军海外市场或市场现状的好奇心，特别是在线视频洽谈会与40多个国家的海外客户进行了500多个洽谈。