News Letter

"Hybrid type exhibition". Let's enjoy the COVID-19 exhibition safely at home!

Since the beginning of the COVID-19 era, external activities such as private gatherings at various event exhibitions have been restricted or banned. However, these days, according to data released by the Korea Centers for Disease Control and Prevention on October 31, 75.3% of the people have completed the second inoculation. Accordingly, the Central Disaster and Safety Countermeasure Headquarters announced a step-by-step daily recovery implementation plan on the 29th.

Accordingly, large-scale events and rallies have begun to be allowed, centering on those who have completed vaccination.

However, considering that about 25% of them are still unvaccinated, the exhibition still has no choice but to limit the number of people (1 person per 8 square meters).

With the prolonged COVID-19, the exhibition has changed in various ways to attract more and more visitors, and is currently transformed into a "hybrid" form, and is being held at home through Internet broadcasting, not just on-site exhibitions.

Last year, a total of 370,000 views, 640,000 likes, and 170,000 cumulative comments were achieved at live commerce, which was held for 17 participating companies at a total of three pilot exhibitions of "Seoul Cafe Show," "Korea International Equipment and Interior Industry Show," and "Suwon Pet Show."

Busan International Fisheries EXPO held a live broadcast from November 3rd to 5th, and delivered vivid on-site news not only in the field but also in the bed or in the office.

"混合形态展示会"新冠时代展览会也在家里安全地享受吧！

自新冠时代开始以来，各种活动、展示会、私人聚会等外部活动受到限制或被禁止。 但是最近，10月31日疾病管理厅发表的资料显示，75.3%的国民已经完成了第二次接种。 因此，中央灾难安全对策本部于29日发表了阶段性日常恢复履行计划。

因此，以接种完成者为中心，开始允许大规模活动及集会等。

但是，考虑到目前约有25%的未接种者，展示会目前只能限制人数（每8平方米1人）。

随着新型冠状病毒事态的延长，为了吸引更多的参观者，以各种方式不断变化的展示会现在已不再是现场享受的展览，而是变成了在家中通过网络广播进行的"hybride"形式。

去年在"首尔咖啡厅秀"、"韩国国际家具及室内装饰产业大展"、"水原宠物秀"等3个示范展示会上，以17个参展企业为对象，各进行了1个小时的现场商务活动，总点击量达到37万，64万点赞，累计留言17万条，取得了创纪录的成果。

"釜山国际水产EXPO"于11月3日~5日进行了直播，展览不仅在现场进行，在床上或办公室也传来了生动的现场消息。