News Letter

The 2021 Seoul International Food Industry Exhibition introduced vegetable meat alternatives.

Marking its 16th anniversary this year, the Seoul International Food Industry Exhibition (COX Food Week 2021) was held at COEX in Gangnam-gu, Seoul from November 24th to 27th under the theme of "Future Food: Embracing the Environment."

The Seoul International Food Industry Exhibition, the largest food fair in Korea, drew attention by displaying a number of innovative products in the food tech sector, including vegetable meat alternatives and food upcycling recycling food by-products.

In particular, visitors' attention was focused on plant meat alternatives that put forward carbon emissions reduction and eco-friendly food.

Visitors who wanted to taste and purchase products gathered at each meat booth to form a long line. Some companies grilled and provided vegetable patties made of soybean protein as their main ingredient.

'Wemeet' fried chicken-textured raw meat made of 100% vegetable ingredients such as domestic pine mushrooms like fried chicken and provided tacos and cup rice using them, which received great response from visitors.

Ahn Hyun-seok, CEO of Wemeet, said, "Choosing vegetarian food for health or environmental protection does not mean giving up the pleasure of eating, and we used alternative meat to show that we can also experience gastronomy."

An official from the COEX Food Week Secretariat said, "632 companies participated in this year's Food Week, and 35,000 visitors gathered. Since the COVID-19 pandemic, we have tried to form an exhibition hall with a theme suitable for the current situation."