[AKEI NEWSLETTER 24호]Trend cosmetics ingredients at a glance... Incosmetics Korea.
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Trend
cosmetics ingredients at a glance... Incosmetics Korea.
"Incosmetics
Korea" was held at COEX from July 14-16. Incosmetics Korea is a global
exhibition in which R&D, formulation, marketing, and research experts from
domestic and foreign cosmetics-related companies gather together to examine
industry trends and share the latest cosmetics raw materials and new
technologies through various seminars and programs. In particular, the
exhibition's signature space Innovation Zone is noteworthy.
In
the Innovation Zone, which is located at the center of the exhibition, raw
materials that will lead the industry trend were introduced. This year's
Innovation Zone presents only the latest raw materials released from January
2020 to April this year. As a result, it was an opportunity for R&D experts
who wanted to get ideas and the latest information on the development of new
cosmetics products to acquire information that is different from online.
In
the Innovation Zone, patent technologies and raw materials introduced by about
20 domestic and foreign raw materials were displayed. Visitors were able to
take a look at it and proceed with the test. Information on formulation can
also be easily checked through QR codes attached for each display. One of the
biggest advantages of visiting the exhibition is that if you find a raw
material you are interested in, you can visit the booth in person and consult
with the person in charge in detail.
The
Innovation Zone Awards was also held to select the most innovative raw
materials for the raw materials submitted to the Innovation Zone. Categories
were divided based on functionality and efficacy, and evaluated through expert
screening according to standards such as innovation, stability, sensitivity,
and formulation.
It
also held the Innovation Zone Awards to select the most innovative raw
materials for the raw materials submitted to the Innovation Zone. The category
is divided into "functional" and "efficacy" raw materials,
and is evaluated after expert review according to standards such as innovation,
stability, sensitivity, and formulation.