News Letter

Safely with thorough quarantine... "Incosmetics Toria 2021".

In-cosmetics Korea 2021, where you can see innovative cosmetics raw materials and industry trends at a glance, was held at COEX C Hall from July 14 to 06. Three days before the opening day, there was an announcement that the Seoul metropolitan area would be upgraded to four stages, and quarantine was further strengthened under the government's guidelines that "the exhibition could be held as an essential economic activity for companies."

 

A total of 14 overseas companies and 108 domestic companies participated in this year's exhibition, which marks its sixth anniversary. As there were few opportunities to see lively information and new raw materials in person last year, long-awaited visitors visited the exhibition hall to get insights.

 

In the Innovation Zone, which presents the most notable raw materials this year, a total of 22 raw materials were introduced, with 14 active raw materials and 8 functional raw materials. Analysts say that the latest raw materials released between January last year and July this year were particularly useful for R&D researchers and experts ahead of planning new brands.

 

In this exhibition, it was also noticeable that online technology was actively used. Through ai business matchmaking held online on July 7, before the exhibition, about 35 participants and 22 buyers in the R&D field of finished product manufacturers promised about 75 one-on-one video meetings.

 

In addition, digital show catalogs were set up everywhere to view participating companies' lists and drawings through a single QR code scan instead of printed materials, and unmanned registration desks were also operated for safety. Overseas companies, which are difficult to attend in person, were also seen participating in remote booths and holding meetings on video with visitors who visited the booth.

 

Meanwhile, next year's Incosmetics Korea will be held at COEX C Hall in Seoul from July 13-15.