[AKEI NEWSLETTER 24호]Trend cosmetics ingredients at a glance... Incosmetics Korea.
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Trend cosmetics ingredients at a glance... Incosmetics Korea.
"Incosmetics Korea" was held at COEX from July 14-16. Incosmetics Korea is a global exhibition in which R&D, formulation, marketing, and research experts from domestic and foreign cosmetics-related companies gather together to examine industry trends and share the latest cosmetics raw materials and new technologies through various seminars and programs. In particular, the exhibition's signature space Innovation Zone is noteworthy.
In the Innovation Zone, which is located at the center of the exhibition, raw materials that will lead the industry trend were introduced. This year's Innovation Zone presents only the latest raw materials released from January 2020 to April this year. As a result, it was an opportunity for R&D experts who wanted to get ideas and the latest information on the development of new cosmetics products to acquire information that is different from online.
In the Innovation Zone, patent technologies and raw materials introduced by about 20 domestic and foreign raw materials were displayed. Visitors were able to take a look at it and proceed with the test. Information on formulation can also be easily checked through QR codes attached for each display. One of the biggest advantages of visiting the exhibition is that if you find a raw material you are interested in, you can visit the booth in person and consult with the person in charge in detail.
The Innovation Zone Awards was also held to select the most innovative raw materials for the raw materials submitted to the Innovation Zone. Categories were divided based on functionality and efficacy, and evaluated through expert screening according to standards such as innovation, stability, sensitivity, and formulation.
It also held the Innovation Zone Awards to select the most innovative raw materials for the raw materials submitted to the Innovation Zone. The category is divided into "functional" and "efficacy" raw materials, and is evaluated after expert review according to standards such as innovation, stability, sensitivity, and formulation.