News Letter

The future of the beauty industry, 2021 K-BEAUTY EXPO

The 2021 K-BEAUTY EXPO was held for three days from October 7th to October 9th. Various beauty industry industries such as Amoresic, Naver, and the British Cosmetics Association participated, and trends in domestic and foreign beauty industries and R&D trends were confirmed.

This "K-Beauty Expo" is the 13th event this year and is a beauty fair visited by more than 2,000 overseas buyers and 50,000 visitors from about 37 countries every year.

At this "K-Beauty Expo," a beauty conference, "K-Beauty Insight Concert," was attended by about 30 experts from home and abroad.

At the conference, beauty experts such as Amoresic and LG Household & Health Care, and industry experts such as Naver and Shinhan Card Seoul National University Consumer Trend Analysis Center participated as major speakers in Korea, while experts from overseas companies and associations such as Mintel and Inno Lab also participated to predict trends in the beauty industry and check global beauty industry.

For a long time, 178 buyers from 37 countries, the largest number ever, were invited to the export consultation meeting, setting up a more active business venue than ever. In addition, various business programs were held for companies participating in the event, such as 1:1 matching counseling sessions with large domestic distribution channel MDs and buyers of public demand.