News Letter

K-Beauty expo that we meet K-Beauty expo meet online.

Marking its 12th anniversary this year, the 2020 Korea Beauty Expo (K-BEAUTY EXPO) was held from November 23 (Mon) to 28 (Sat) online in a non-face-to-face manner in time for the COVID-19 era.

The "Korea Beauty Fair" is an exhibition specializing in beauty that Gyeonggi Province has held since 2009 to promote the beauty industry, a new growth engine in the future, and promote promising beauty companies to enter overseas markets.

This year's event, which will be held under the theme of "K-Beauty Week," has newly shifted from an offline method conducted last year to an online exhibition centered on B2B (Business to Business) to prevent the spread of COVID-19.

It operated an online exhibition hall from the 16th, a week before the opening, to the 28th, the closing day, and held an "online export consultation" involving more than 100 domestic beauty companies.

From the 23rd to the 28th, 30 large online and offline distributors in Korea were invited to hold an "online purchase consultation meeting in Korea" to help small and medium-sized companies conduct business consultations with purchasing managers of distributors they want.

Various exhibition-linked programs were also held to maximize the advantages of online, including the online special hall "K-Beauty Insight Zone" with the world's No. 1 trend company "WGSN.