News Letter

"2021 InterCham Korea" hybrid exhibition will be held

The 2021 InterCHARM Korea, an exhibition specializing in beauty and cosmetics, opened on September 15. The exhibition was held at COEX in Samseong-dong, Seoul for three days until September 17.

Organizers said 2021 InterCham Korea is showing its aspect as a hybrid cosmetics and beauty exhibition that combines online and offline following last year in the era of COVID-19 & New Normal.

Intercham Korea has greatly expanded its buyer program to support face-to-face and non-face-to-face marketing activities for participating companies and beauty and cosmetics officials who are having difficulty in overseas marketing activities.

Through collaboration with KOTRA, online video counseling sessions were held to explore overseas markets for small and medium-sized companies. About 500 consultations are scheduled with overseas buyers from a total of 42 countries, so we could realize the interest of overseas buyers looking for K-beauty products.

Following the online consultation, a large-scale 1:1 offline consultation meeting was also held with the Korea Special Sales Distribution Association to invite overseas buyers and major trade buyers residing in Korea to serve as a practical business venue throughout the exhibition.