[AKEI NEWSLETTER 31호] The e-commerce exhibition will expand the online market. 'KITA…
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The e-commerce exhibition will expand the online market. 'KITAS 2021'
The "Smart Device Show x Small Home Appliance Show" (hereinafter referred to as KITAS 2021) was held at COEX B Hall in Seoul for three days from July 22nd to 24th. 176 booths from 136 companies participated in this year's 11th event.
For the first time this year, the Seoul e-commerce exhibition (Ecom Show) was also held. Synergy effects appeared as there were many participants and buyers trying to expand the online market.
In the fourth stage of distancing, the organizers proceeded as scheduled instead of canceling the event, but implemented special quarantine measures. Visitors must be tested negative in the COVID-19 diagnostic test at a local public health center after the 19th or tested negative with a self-diagnosis kit at the site to enter the venue.
Various smart devices, IT accessories, small consumer appliances, as well as B2B products were also available. Various sterilization devices and healthcare products were noticeable in line with the post-COVID-19 era. Home karaoke devices that can replace karaoke rooms that have become difficult to go to since COVID-19, and "body peeling machines" that seem to be made for home use, such as wheat devices used in public baths, also attracted attention.
In the center of the venue, a separate exhibition space has been set up for "KITAS TOP 11 2021," 11 innovative devices selected by KITAS 2021. The selected products are selected by evaluating five items: innovation, design, marketability, functionality, and price competitiveness. This year, products such as nail printers, AI smart home cameras, function mats, display protection film cutters, robot-type Bluetooth speakers, and editing controllers were selected.
Along with the VIP lounge, buyers and investors were invited to provide one-on-one investment and purchase consultations. At the seminar hall next to it, a seminar was held in which industry figures shared related know-how or strategies under the theme of e-commerce (e-commerce).