[AKEI NEWSLETTER 12호]2021 "Cosmo Beauty Seoul", in one place in the cosmet…
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2021 "Cosmo Beauty Seoul", in one place in the cosmetics and beauty industry."
The 2021 Seoul International Cosmetics and Beauty Industry Fair was the first Korean cosmetics fair to be held offline. Cosmo Beauty Seoul was held every year from April to May, but this year, it was held at Hall A on the first floor of COEX in Samseong-dong, Seoul for three days from July 2 to 4.
Under the theme of Health & Beauty Week, this year's exhibition was decorated as a hybrid exhibition that combines both online and offline for the post-Corona era. In particular, this year, it has launched exceptional promotions to expand participation, such as "Companion Participation Discount Event," "Prize Support Program," and "Cosmo Market Booth" for small business owners.
Opportunities for meetings with overseas buyers have also been further expanded. In line with the B2B professional exhibition, various business programs were provided to domestic and foreign participants and registered buyers, from autonomous counseling sessions to domestic and foreign invitation buyer counseling sessions.
It also operated the Open Network (OPEN-NETWORK) program. This program is for participating companies and online pre-registration buyers to autonomously meet and conduct counseling. Even after the event, organizers can freely check and inquire about company information over the next year through continuous new buyer updates.
It also prepared "IHBP Invitation Consultation Program (IHBP)," an online video consultation program with overseas buyers who are currently unable to enter the country and an offline consultation program with domestic distribution buyers. This year, KOTRA's bid to attract overseas buyers has been confirmed.
Seminars and conferences on various topics were held inside the exhibition hall and in the conference room for industry experts and general visitors. Various professional seminars and conferences were held on the latest trends in the cosmetics and beauty markets, distribution and sales structure, and analysis of the global beauty market, which are rapidly changing recently.