Exhibition Library

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Exhibition Library

Exhibition Library

Definition of Exhibition

  • Exhibition is one of marketing activities, purposed on trade of product and promotion between buyers and exhibitors during certain period at certain places.
  • It is occurred by visible or invisible products like technology, service, and product, etc.

Classfication of Exhibition

  • Categorized by scale
category Trade Fair Integrated Exhibition World EXPO
Item Certain Industry sector or specific item Industry, Science, Technology, Culture, Art and so on Industry, Science, Technology, Culture, Art and so on
Period 3-5days Within six months Within six months
Exhibior Product manufacturers, Distributers Country as a unit Country as a unit
Visitor Buyers Public Public
Character B2B exhibitions, purposed on commercial trade Non trade Fair, presenting the vision to the public with future-oriented theme on the exhibition Non trade Fair, presenting the vision to the public with future-oriented theme on the exhibition
Example Korea machinery Fair, Nano Korea Daejeon EXPO Daejeon EXPO
  • Categorized by market
category Trade Show Public Show(Consumer Show) Combined Show(Mixed Show)
Industrial Category Industrial B2B B2C Industry Mix of B2B and B2C
Exhibitors Retailers and Manufactures who desire direct contact with end-users Retailers and Manufacturers who desire direct contact with end-users Manufacturers and Distributors
Participants General Public General Public Buyers and General Public
Participation Restriction No restriction No restriction Differ according to participants-buyers or general public
  • ※ Source : CEIR(Center for Exhibition Industry Research)
Address : Jamsil-hyundai B/D 9F, 82, Olympic-ro, Songpa-gu, Seoul, Republic of Korea [Zip code:05556]
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