Definition of Exhibition

• Exhibition is one of marketing activities, purposed on trade of product and promotion between buyers and exhibitors during certain period at certain places.
• It is occurred by visible or invisible products like technology, service, and product, etc.

Classfication of Exhibition

• Categorized by scale

category	Trade Fair	Integrated Exhibition	World EXPO
Item	Certain Industry sector or specific item	Industry, Science, Technology, Culture, Art and so on	Industry, Science, Technology, Culture, Art and so on
Period	3-5days	Within six months	Within six months
Exhibior	Product manufacturers, Distributers	Country as a unit	Country as a unit
Visitor	Buyers	Public	Public
Character	B2B exhibitions, purposed on commercial trade	Non trade Fair, presenting the vision to the public with future-oriented theme on the exhibition	Non trade Fair, presenting the vision to the public with future-oriented theme on the exhibition
Example	Korea machinery Fair, Nano Korea	Daejeon EXPO	Daejeon EXPO

• Categorized by market

category	Trade Show	Public Show(Consumer Show)	Combined Show(Mixed Show)
Industrial Category	Industrial B2B	B2C Industry	Mix of B2B and B2C
Exhibitors	Retailers and Manufactures who desire direct contact with end-users	Retailers and Manufacturers who desire direct contact with end-users	Manufacturers and Distributors
Participants	General Public	General Public	Buyers and General Public
Participation Restriction	No restriction	No restriction	Differ according to participants-buyers or general public

• ※ Source : CEIR(Center for Exhibition Industry Research)