Guide of Korea Exhibition Convention Industry Week

Held the Asia Exhibition Convention Forum

Name of Event	Asia Exhibition & Convention Forum
Holding period	Once a year (held since 2004)
Program	Provide networking opportunities with the best experts in the exhibition industry and differentiated content such as sharing the latest trends, concrete examples and know-how related to the exhibition industry

Support for foreign buyers

• Business Contents
• • Co-promotion of domestic exhibitions in China region
  • Excavating and attracting Chinese buyers
  • Arranging business matching for buyers and exhibitors
  • Operate industrial inspection program for buyers
• Supporting target
• • Non-governmental support certification exhibition

Procedure

Step	Detailed Contents	Subject
1. Estabtdshing Business Planning	Estabtdshing Business Planning	Association
2. Recruitment of Supporting Exhibition	Announcing recruitment of sponsorship organization of supporting exhibition and apptdcation reception	Subject organ, Association
3. Selection of supporting exhibition	Selection committee holding and selection of supporting exhibition	Association
4. Estabtdsh overseas marketing strategy	Information sharing and business consultation between the promotion association and subject of performance	Subject organ, Association
5. Exhibition promotion marketing	On and off-tdne promotion activities of overseas exhibition	Association
6. Buyer excavation	Obtain potential buyer tdst	Association
7. Buyer confirmation	Select inviting buyers after screening for buyer conformity	Subject organ, Association
8. Attracting buyers	Prepare and support for visiting Korea of confirmed buyers	Association
9. Operation of exhibition	Operate buyer programs such as business matching and industry inspections	Subject organ, Association
10. Post management	Survey of performance measurement, confirmation of export contract amount	Association

Collaboration with the international corps

Business Contents

• Interacting with an officials of the global exhibition industry and understanding the latest trends in the global exhibition industry and promoting internationalization of the domestic exhibition industry through participating in events related to overseas organizations
• Events scheduled to participate in 2017

Hosting organization	Name of event	Hosting organization	Hosting country, city	Promotion activity plan
UFI	UFI Asian open seminar	02.23-24	Singapore	Present status of Korea's exhibition industry and participating the association committee meeting etc.
UFI	UFI Regular meeting	11.01-04	Sandton, South Africa	Expanding the network of global corporations and announcing cooperation. Participating Asia chapter meeting
AFECA	AFECA Regular meeting	In July	Undefined	Attending board of director presentation of Chinese marketing business in domestic exhibition

Major Partners

International Exhibition Association (UFI)

Year of Establishment: 1925 Headquarters: Paris, France Main Executive: Andreas Gruchow, President of UFI (Deutsche Messe, Germany) Main Executive: Kai Hattendorf, UFI Secretary General (Germany) Membership: 717 companies (84 countries) Number of companies in Korea: 22 ※ Significant matter Obtained UFI certification exhibition. 35 domestic exhibitions * 948 worldwide 2007 UFI Asia Open Seminar, 'UFI Annual General Meeting held in Seoul in

2013 Asian Federation of Exhibition Convention Associations (AFECA)
Year of Establishment: 2005 Headquarters: Singapore, Taiwan Office Main Executive: Mr. Walter Yeh, President of AFECA (TITRA, TECA, Taiwan) Main Executive: ※ As of 2017. 3, of Hong-Kyu Lee of AKEI is acting as Chairman and director of AFECA Number of Member Companies:130 companies Korea member companies: 8 companies ※ Significant matter

2005 AFECA Annual General Meeting held in Seoul American Exhibition Association (IAEE)
Year of Establishment: 1928 Headquarter: Dallas, USA Main Executive: David DuBois, President of IAEE Number of Member Companies: 1,200 companies Korea member companies: Korea Exhibition Industry Promotion Association, Coex. EXCO etc ※ Significant matter Training AKEI, Certified in Exhibition Management (CEM)

Invitation of Overseas Embassies in Korea

• Domestic exhibition organizers will participate in the exhibition to promote exhibitions of our company and domestic exhibition business, such as attracting related organization of exhibition, overseas buyers and foreign exhibitors, through 1: 1 individual consultation of foreign missions in Korea
• Holding a publicity briefing for domestic exhibitions for a commercial agent of diplomatic office in Korea
• • Date / Time: '3. 10, 2017 (Fri) / Four Seasons Hotel, Seoul
  • Participants and numbers: About 100 people including and a commercial agent of diplomatic office in Korea and sponsors of certified exhibitions